Project Overview

The Awake Solar website redesign modernized the brand’s digital presence and resolved major gaps in the customer journey. The updated experience made it easier for homeowners to explore solar solutions, understand pricing, compare products, and submit inquiries. In addition to UX improvements, the new site was integrated with the company’s CRM, enabling seamless lead tracking and automated follow-up.

Client: Awake Solar
Industry: Solar Energy, Web UX, Mobile UX
Timeline: 12 weeks
My Role: UX Designer

Challenge 

The previous website lacked key information and clear pathways for user engagement. Prospective customers were unable to:

• View pricing or sample quotes

• Understand product options or system configurations

• Easily contact the team or request consultations

• Have their information captured reliably through a CRM workflow

This resulted in low conversion rates, inconsistent lead quality, and limited insight into user behavior.

Proposed Solution 

The redesigned Awake Solar website introduced a more informative, trustworthy, and conversion-driven experience.

• Clear Product Education

• Pricing & Quote Visibility

• Contact & Consultation Pathways

• CRM Integration

• Modern Visual Design

Impact 

The new Awake Solar website delivered significant improvements across engagement, clarity, and lead generation:

• Increased contact form submissions due to clearer CTAs and improved UX

• Higher-quality leads thanks to integrated CRM workflows and structured data capture

• More informed customers with access to pricing, product details, and transparent information

• Stronger brand credibility supported by a modern, professional visual design

These enhancements strengthened the full customer pipeline , from awareness to follow-up, positioning Awake Solar for continued growth.

Design Solution

Pricing page

Contact Us Page

Services Page